
Best Card
Marketing Director | Writer • Designer • Strategist
At Best Card, I lead all things marketing for a family-owned credit card processing company built to serve dental and medical practices. My role blends strategy with storytelling, from developing full-scale campaigns to designing print collateral, writing blog and social content, and refreshing the brand’s visual voice across platforms.
I’ve scripted and directed explainer videos, crafted lead-nurturing email series, designed educational handouts, and draft social media content. I also collaborate with 50+ state dental and medical associations, building promotions and content tailored to each audience.
Whether I’m writing a postcard headline, mocking up a digital ad, or mapping out quarterly strategy, my goal is always the same: make payments feel personal, helpful, and just a little more human.
I led the execution and customization of a co-branded campaign launched with 18+ state dental associations. While collaborating on the core concept, I managed the full rollout, writing and designing blog posts, emails, social graphics, ads, and wrap-up reports; tailored to each partner’s timeline, voice, and goals. The campaign drove new account signups and deepened relationships with association partners..
Best Card x State Dental Associations Campaign
Campaign and asset collection
Sales one pager for surcharging
Trifold handout for tradeshows
Traditional postcard mailings
One of many social media examples created to co-brand with multiple state dental associations.
Social Content
Logo Design
Logo redesign - with the goal to simplify and modernize the 18 year old logo.