Specialized Bicycles | Custom
Marketing Coordinator Custom Team | Copywriting • Visual Storytelling • Brand Messaging
At Specialized, I supported the Custom team with marketing and creative content for custom apparel, water bottles, and gear - helping teams, shops, and riders bring their dream kits to life. I crafted product copy, messaging frameworks, and marketing assets that communicated both the quality and personality of each piece.
Whether writing for a new jersey collection or helping pitch a creative campaign internally, I brought a tone that matched Specialized’s premium identity while making customization feel approachable and inspiring. My work spanned copywriting, design direction, and supporting launch and sales materials that helped the Custom team connect with customers and collaborators alike.
Forteza Kit
A bold custom apparel kit designed to embody strength and edge. Forteza combines deep, inky tones with glints of gold and scattered white, like sparks against the dark. The central illustration, inspired by classic tattoo art, adds an expressive, hand-drawn feel that grounds the design in individuality and grit. Built for teams that ride with purpose and style.
Marketing Photography - Custom Cycling Kits
Marketing photography with a focus on clean visuals, natural light, and storytelling - created for social, web, and print.
A mix of apparel and accessory designs created to support Specialized’s sales and content efforts. These pieces were designed to inspire, showcase customization potential, and bring bold visual energy to marketing campaigns and internal assets.
Custom Team – Misc. Projects
