Marketing Manager | Launch Strategy • Community Building • Creative Direction

At Newness, I helped bring the Iris Beauty App to life, from early-stage development to launch. I led go-to-market strategy, created content to build buzz, and worked closely with product and design teams to align messaging with user experience. My role blended creative direction with marketing execution: building out seeding campaigns, crafting user acquisition strategies, and growing a tight-knit community of early testers and creators.

Iris was built to change how people discover and talk about beauty products, and I loved shaping a brand that felt fresh, inclusive, and community-first.